Practice 05 · Specialized area

Intellectual property & emerging technologies.

Strategic protection of your innovations, creations, and technological developments in an increasingly digital world.

The practice

Intangible assets rigorously protected.

Your company's value increasingly lives in the intangible. We defend it with technical rigor and business judgment.

Trademarks, patents, software, personal data, advertising law and emerging tech — every legal discipline behind innovation, under one roof. From registration through litigation.

Services

Thirteen fronts, one integrated strategy.

From registration to complex litigation, we cover the full spectrum of intellectual property and technology law.

01

Copyright & Related Rights

  • Registration of works — literary, musical, audiovisual and software — before the DNDA
  • License and assignment agreements for economic rights
  • Infringement actions before the SIC and civil courts, plus DMCA takedown management on digital platforms
  • Collective rights management (SAYCO, ACINPRO, EGEDA, ACTORES, etc.) and coordination with international correspondents
02

Trademarks & Trade Names

  • Trademark searches and registration before the SIC and via the Madrid System (WIPO)
  • Domestic and international portfolio management and renewals
  • Opposition, cancellation for non-use, invalidity and defense against unfair competition
  • Licensing, franchising and co-branding agreements
03

Patents & Utility Models

  • Patentability analysis, drafting and prosecution before the SIC, PCT and CAN
  • Licensing, technology transfer and patent maintenance
  • Infringement litigation, invalidity actions and trade secret protection
04

Complementary Industrial Property

  • Industrial designs and integrated circuit layouts (Andean Community Decision 486)
  • Geographical indications, designations of origin and plant breeders' rights before the ICA
  • Registration and management of commercial slogans and signs
05

Software & IT Protection

  • Software registration before the DNDA and legal protection of databases
  • Software development, licensing and implementation agreements (perpetual, SaaS and milestone-based licenses)
  • Source code escrow and NDA agreements in technology projects
06

Data Protection & Privacy

  • Compliance with Law 1581 of 2012, GDPR and applicable international standards
  • Privacy policies, processing notices and compliance audits (PIA/DPIA)
  • Incident response, breach management and Data Protection Officer (DPO) appointment
  • Biometric and sensitive data processing, and international data transfers
07

E-Commerce

  • Legal structuring of e-commerce operations: terms and conditions, purchase policies and marketplace agreements
  • Digital Consumer Statute compliance (Law 1480 of 2011) and pre-contractual disclosure obligations
  • Electronic invoicing, digital documents with probative value and dispute resolution in digital payments
08

Internet Law & Emerging Technologies

  • Intellectual property on social media, streaming and digital platforms
  • Domain name registration and defense (UDRP proceedings before WIPO)
  • Legal action against deepfakes, scraping and unauthorized content extraction
  • Counsel for platforms on liability limitation for third-party content (Law 1915 of 2018)
09

Influencer Agreements & Rights Management

  • Collaboration, sponsorship, brand ambassador agreements and content ownership definition
  • Licenses and assignments over images, videos and digital posts
  • Compliance with SIC guidelines on influencer marketing, advertising transparency and early-termination clauses
10

Advertising & Image Rights

  • Image agreements with athletes, artists and public figures; protection against unauthorized use
  • Pre-publication legal review of ad copy; claim substantiation and mandatory legal disclaimers
  • Sector-specific compliance in advertising (health, food, beverages, tobacco, credit) and consumer protection (Law 1480 of 2011)
  • SIC defense against misleading or comparative advertising and unfair competition
11

Antitrust & IP

  • License agreement review for potentially anticompetitive clauses
  • Counsel on abuse of dominant position through IP rights exercise
  • SIC coordination in restrictive competition investigations
12

Strategic IP Advisory

  • IP due diligence in M&A, investment and financing transactions
  • Protection strategy and valuation of intangible assets for startups and corporate groups
  • IP management counsel in agreements with universities, R&D centers, and Minciencias / iNNpulsa programs
13

Tech Development & Digital Transformation

  • Structuring and negotiation of agreements for custom information systems, bots and automated agents
  • Integration agreements between proprietary and third-party platforms and systems
  • Digital transformation counsel: due diligence, risk management and contract structuring with tech vendors
Next steps

Protect what you've built.

Your ideas, brands, and innovations deserve specialized protection. Let's talk.

Request a consultation Our clients
Email contacto@dpelegal.co
Location Medellín & Manizales